PÆTRIA_OSLO is a Norwegian brand/concept store, deeply inspired by the simplicity and versatility of Norwegian design and the heritage of high-quality craftsmanship from around the world.
Fri frakt i Norge / Free worldwide shipping on all orders above EUR 500
Creating new clothes is not sustainable nor environmentally friendly. But we humans need clothes and therefore, it is our responsibility to only produce in a way that has the least possible negative impact on nature, animals, and human resources. From material sourcing to designing and hands-on creating, we need to slow down and act as if we were on the constant watch by the consumer during the entire process. Transparency is the key, as it will make sure that we are at any given time reminded of our obligation to act environmentally responsibly and eventually provide humans with only high-quality, durable pieces. Focusing on quality is our way of combating overconsumption, which we find to be the main reason for the extremely negative impact the fashion industry has on our environment. If your clothes look good over time, you are less likely to want to frequently exchange them for new ones.